Showcase

ANLENE INITIATE NATIONAL MOVE MONTH AND CALL INDONESIANS TO INSPIRE AND MOTIVATE OTHERS TO MOVE MORE FOR A HEALTHIER TOMORROW AND WELLBEING

Marketing Communications

 ANLENE™, the flagship brand from Fonterra Brands Indonesia declared April as National Move Month (Bulan Bergerak Nasional), a call to action for all Indonesians to reset their commitment to health and fitness.

 We help ANLENE™ to create the campaign during ANLENE™ MoveNow public exercise event in Jakarta and aims to inspire everyone to build a healthier Indonesia through good nutrition and a healthy lifestyle. We held a Sunday workout that promotes strong bones and health during Jakarta Car Free Day spearheaded by ANLENE™ MOVE squad accompanied by Dian Sastrowardoyo, AylaDimitri and members from Pertemanan Sehat.

 The activity went very well and has been managed successfully. It was attended by 3,000 health enthusiasts engaging in three stages of low to high intensity interval workout that includes Zumba, Bodycombat and Osteogym. Meanwhile, the media also turned out exceeded the initial target and able to capture ANLENE™ MoveNow initiative.

 

16 Mar

Indonesian Hydration Working Group: the 1st Indonesian Hydration & Health Conference

Marketing Communications

IHWG is one of the scientific working group of Faculty of Medicine, University of Indonesia which focuses on hydration and health research. IHWG created the first “Indonesian Hydration & Health Conference (IH2C)” on 16-18 March, 2016 about the importance of hydration. The results of this research hopefully can be the recommendation for  the government to make a decision and also increase knowledge for the health professionals, physicians and the community. This event consist of symposium, panel discussions, and workshop for the health professionals. Moreover, the journalist come in this event hopefully also help us to share this valuable information to the community.